Taking SEO & SEM to the next level
Anchor links what are they and how should you use them
An anchor link is the text used in a link. For a vast majority of browsers, this is the phrase of blue underlined text that a person clicks on to get to your site. An anchor link can be a single word, or an entire paragraph, or even an image. The use of images is much beyond the scope of this article, and even if you find a webmaster who agrees to use a whole
Researching keywords with Google AdWords tool
Keywords are vital to SEO. So how does one find the best keywords for their site? The answer to this question can be more complicated than it first appears. The most popular keywords are also the highest to achieve ranking with, but the less popular a keyword is, the lower the response that can be expected. There are many keyword research tools available online that
SEO and analyzing your competition for keywords
Knowing what your competition is doing is as important to SEO as it is to traditional forms of marketing. For one thing, you want to attract visitors away from their site to yours, and for another how you represent yourself is likely to change along with the trends of the times. You can keep up with what your competition is doing, in SEO, by watching market trends and
SEO Software Tools that help
There are three primary types of software tools available to aid in perfecting a website for search engine ranking, or SEO. These are text analyzing, research tools, and site optimization. Many of these tools are available at a low cost or even free, or even by virtue of donation. In many instances, the free or low cost versions of these applications perform as well or better than higher priced
mod_rewrite and url writing
In situations when a clean, easy to read url cannot be provided, such as those generated dynamically from a database, it can be crucial to emulate those urls for the benefit of visitors and spiders alike. Human visitors may quickly become confused by a url which contains combinations of characters, numbers, and even punctuation marks. Search engines, likewise, will often balk at
Commercial SEO software
Search Engine Optimization (SEO) is a relatively new term, and is used to improve a website’s search engine rating in a number of ways. Properly placed and efficiently used keywords are a central item in SEO, but far from the only method. A specific domain name is important, as are such things as keyword density in the site’s content, and links to the site from other well-respected
Top 15 SEO Myths
In the field of SEO and SEM, there’s a lot of discrepancy between experts of what works and what doesn’t. Because of the secretive nature Google has placed around their indexing algorithms, a great deal of guesswork has been implemented and tested to find out what is true and what isn’t. In this article, we’ll take a look at some of the most popular misconceptions that have
paid advertising through banners
Banner ads are an important facet of today’s online advertising world. whether it’s a free or reciprocal banner, a specifically targeted ad, or a paid banner campaign that encompasses many different sites, there are a number of tips that should be kept in mind. The Internet is without a doubt the most powerful sales tool to be invented since the television, but in order
URL redirecting 301 what is it and why should you use them
It’s fairly common for a website to get updated, and page names to change, or move, or to disappear altogether. This isn’t a big deal, and most people never give it a second thought. The most common method to solve the problem is to create a page that serves no purpose except to redirect the visitor, whether they be human or spider. This can be
The Google Dance
There is an SEO catch-phrase called the Google dance. Explained in simple terms, the Google dance refers to the index update of Google servers and how information hierarchies change during the update, which can take hours or even days to complete. As the index updates proceeds, the new index must be installed on each of Google’s servers, and because of the nature of the Internet, identical searches will
