Want to get your web site to the top ranking in Google? So do all
of your competitors. There are several things you can do to increase
your chances, but there is not any single

Continue reading " Getting to the Top of Google "

Occasionally, you may enter the same search string into Google,
one after the other, and receive two different lists of search
results, and a differing number of results found.

Continue reading " One Keyword, Different Search Results "

Thousands of people experienced a rare event in searches this weekend, as Google began reporting every site listed as a possible source of malware. For several hours, any search result that Google returned was accompanied by the generally user friendly warning that the site was suspected of providing malicious content.

As usually turns out to be the case, the error turned out to be caused by human input. Someone accidentally list

Continue reading " Google Gets A Bug "

The best use we’ve seen in a long time for robots.txt is to avoid indexing pages on your website that are ambiguous. The concept is really quite simple: You’ve got a lot of pages on your site, but some of those pages really don’t offer anything of value, or the keywords that they use don’t match the general subject matter on the rest of the site.

The most common solution to this problem is to tweak the page a

Continue reading " robots.txt and ambiguous pages "

It is not only possible, but all too common for a website to be perfectly optimized for a set keywords, and fail to draw in new visitors. Often this is because a website design company is passing off high search results as a successful job, but they have used a set of keywords that had little competition, or put them together in a way that is rarely used.

As an example, I have held the top Google search position (two, actually) for

Continue reading " Search Ranking, or Viewer Draw? "

SEO for Google

Since Google is today’s world leader in search engines, it is important that your SEO endeavors are designed for maximum exposure in Google.  In many ways, it has been Google that has brought about the emergence of search engine optimization.  A decade ago, search engine optimization largely amounted to using a set of key words or phrases over and over again, and the way to get a high place in

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Advanced searching in Google for the SERP/SEO masters

There are some amazing ways to use advanced searches in Google.  For this article, we’ll look at some advanced search methods that are of particular interest to webmasters and SEO/SEM professionals, and which you may not have ever even heard of.  Many of these searches define how the search term is to be located in the search results, which offer a great deal

Continue reading " Advanced searching in Google for the SERP/SEO masters "

Why its not a good idea to submit your brand new site to googles site add

So you’ve created a website, and now all you need is to be listed at the top of search results, and to have the visitors come flooding in.  The good news is that hardest part of the work is over.  The bad news is that you are only beginning to get your site on the top of the heap.  You *could* rush off to Google and list your site

Continue reading " Google and brand new websites "

What is your Google penalty plan? (what if google bans you?)

Even though we all hope it won’t be necessary, it is a good idea to have a Google penalty plan in place.  One important thing to keep in mind is that while Google is the current largest driver of traffic to websites, it hasn’t always been that way, and likely won’t be the leader forever.  Google, after all, is only a search engine; an

Continue reading " The google penalty plan "

how to create a google sitemap

A sitemap, explained in its most basic form, is an index of the pagers on your website.  Having a sitemap makes navigation on the site faster and easier for human visitors, and gives a spider an easy reference of all pages that should be examined.  Having a sitemap is not a requirement for high PR, or SERP listings, but it will definitely make crawling the site easier, which amounts to more frequent

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