Many industry sectors have been latecomers to the world of web 2.0, but few have been as recondite as the major airlines. Smaller airlines like JetBlue and Southwest are flying lead as far as online marketing is concerned.
JetBlue uses Twitter to communicate with passengers, addressing complaints and providing updated flight information in near-real-time. Southwest employs dedicated online marketing professionals to monitor social

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Twitter is being sought by both Google and Microsoft according to reports In a development that could completely alter the search engine optimization (SEO) landscape, both Google and Microsoft are said to be negotiating separately for the rights to access data from Twitter, which would make a vast array of live data searchable via Google or Bing, according to the Wall Street Journal’s All Things Digital blog.

Google’s

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