Link renting and Paid backlinks

Link renting

One way to increase targeted traffic to your site is through the use of paid, or rented, links.  Essentially, you pay a monthly or yearly fee to a highly ranked site, in exchange for having a specific text anchor that links back to your site.  For a fast bump in in your Google PageRank, this could be an effective tool, but the dangers far outweigh the benefits, and the Google Spam Team has made it very clear that paid links are a taboo in the SEO world.

Not only are using rented links against the rules of good SEO, the site you are competing against are both able and encouraged to report such tactics.  Since the the goal of Google is to make finding relevant information easy to find, the use of paid links undermines the basic idea of relevancy oriented search patterns.  And don’t underestimate the power of the Google algorithms, and their ability to determine whether links are natural or paid for.  This is especially apparent when the links in question are dynamically inserted.

Another factor to be considered, is that those links are a recurring expense, and will have an impact on the profitability of the site they promote.  Driving traffic through such methods is an escalating cost, as more and more links are required to keep the number of visitors up, until it reaches a point where the cost makes the use of such links no longer viable, and the result is an abrupt drop in traffic.

As we’ve said again and again, the best way to get and keep a high PageRank, or top SERP position is to offer high quality, relevant page content, and to negotiate with similar sites for reciprocal links.  True, there is a lot more work involved in this method, but the result is a steady stream of dependable traffic, a good reputation as a owrthy source of worthwhile information, and a PageRank that is both stable and of the highest caliber.

Article written by SEOnotepad.com