If you are trying to build the popularity of your website with
search engines, the choice between a banner ad and a text link can be
a tough one. We’ll take a look at the decision, and make a
recommendation as to what the SEO experts seem to think.
A banner ad is fantastic for branding. If your site is already
established, having banner ads on other sites that link back to you
are very helpful in promoting site association and other branding
tactics. For newer sites, banner ads are not usually the best choice
to drive traffic, although they will still have their uses. Banners
are eye-catching, but they aren’t awe-inspiring. To build your
initial page rating, banner ads can be considered a supplementary
option, but not the main one.
Text links are far and away the most favored method to pull in
visitors from other sites. A single text link within the content of a
similar website holds a great deal of weight, in the minds of people
as well as the algorithms of search engines. Note, however, that
“within the content” was stipulated. A text link in a
sidebar is usually little more than an advertisement, which puts
anything outside of the actual page contents in the banner ad
category, even if it is a perfectly optimized text link.
Relevance is still the key. Whether you use banner ads or text
anchors, be sure that your backlinks are on sites that have something
in common with yours. Build the relevance from there by using anchor
links that include one or more of the keywords for your site. Search
engines establish the relevance of your site by comparison of
keywords to content, and if you want to get top ratings, you are
going to have to provide the best possible relevance.
The conclusion, in case you haven’t already figured it out, is to
use text links as much as possible. Once your site has been
established, and you’ve begun getting higher rankings, you can expand
into the banner ad field, but make that a supplemental foray, and not
your primary means of representation.
Article written by SEOnotepad.com
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