Comparing search engines for SEM

Comparisons of search engines for SEM

There is no right or wrong search engine to use.  Different engines operate with rules that are more or less appealing, and return results using different search methods.  Which is better or worse may even depend on whether you are asking from the SEM perspective, or as a casual user.  Casual users are more likely to be drawn to Google every time as it has a wonderfully intuited search process.  Even those who aren’t exactly sure what they are looking for can find it easily with Google.  Things are more complicated when we enter the SEM world.

Yahoo Pioneered the field of pay-per-click, and continues to hold a market share with Overture.  They’ve been in the game the longest, and while their algorithms aren’t as sharp as those used for AdWords, the related ad placement is remarkably pertinent to the content of the page.  Yahoo has been accused of containing slanted search preference, and preferential advertisement placement.  Whether true or not, we must keep in mind that in the corporate world, selling to the highest bidder is considered good business, not double-dealing.  Targeted ads are clearly labeled as ads, and those who purchase the service will most likely get what they pay for.

In addition to having industry-slanted searches, MSN will also accept some sites that other sites are slow to accept, or reject entirely.  For a hard sell SEM campaign, MSN should be considered as part of the entire solution.  MSN is the newest player in the search engine leaders, and this can be obvious in the way results are returned, especially in respect to relevance outside of the industry leaders.  For SEM analysis, though, MSN is an excellent tool for comparing trends and watching specific web market developments.

For Google, there’s very little comparison.  It’s faster, cleaner, and more to the point than any other search engine out there.  The intuitive logistics that allow it to make the correct suggestions based on incorrect input could safely be called amazing.  It’s use of the AdWords campaigns are unobtrusive and relevent to current topic matter.  Google uses bots to crawl the web, but those bots are looking for information that can be useful to humans.  They hold several patent applications in the field of information retrieval, and state on their website that google ranking is based on more than 500 million factors.  Google wants people to hit it right because the page is well designed, carefully thought out and balanced, and generally because it IS DONE RIGHT.  Google has a reputation for relevancy, and most of the advice they offer relates to good writing without weighting the document for potential spiders as being some of the most important factors.

Article written by SEOnotepad.com