A microsite is a set of web pages that form a complete website, but are usually contained within a much broader site. Used correctly, this method can be used to effectively acquire new and relevant keywords for the site. Used incorrectly, a microsite can dilute your website relevance, or fail to deliver traffic to the primary site.
A typical microsite is composed a lead “main” page which briefly discusses a set of products or services, coupled with 2-4 “sub” pages that are linked to as particular entries from your main microsite page. In turn, the entire microsite is geared towards driving increased traffic to your primary website. The primary site may have one or many microsites. Approach them as a deep linking strategy, and provide ample content that is relevant to your main site.
The thing that you should not do is create a microsite that has no relevance to your domain, and therefore, to your primary website. If your site deal with electronics, a microsite that is related to tropical fish is going to look strange on a domain that proclaims “computer-excellence.com” as the domain. If the microsite is too far away from the target keywords, you are actually diluting the effectiveness of your keywords, inadvertently reducing your domain’s overall relevance.
Used correctly, a microsite can introduce new product lines, new services, or any number of additional keywords under your domain, building a reputation as a domain that is rich in related information of many different brands or whatever. The important thing is to keep this in mind. If the microsite is too far from the subject, it would probably be best served on a domain that is more relevant.
Article written by SEOnotepad.com
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