Getting to the Top of Google

Want to get your web site to the top ranking in Google? So do all
of your competitors. There are several things you can do to increase
your chances, but there is not any single cut-and-dried method that
will push your site straight to the top, except hard work and site
relevance. Yes, this flies in the face of claims you can find by the
thousands online, but that doesn’t make it any less true.

The most common statement made by many SEO experts is that you can
get a nearly immediate top placement by securing links to your site.
These statements are usually made by persons or companies that will
charge you for links to your website from other sites. The truth is,
I recently set up a website that had ZERO links pointing to it, and
hit Google rankings in a very short time. The site didn’t jump
straight to a PR10, but it did get a PR1 within 2 weeks. There’s no
moral to this story except that if you want instant success, don’t
waste your SEO budget on nothing but backlinks. They definitely play
an important part, but they are likewise not the perfect solution.
Oh, and a PR rank is not the same as top search results. For top SERP
listings, you’re going to need a lot of backlinks, and excellent
optimization in the form of well developed relevancy.

The key to top SERP listings in Google is the same as it has
always been, since the days of Alta Vista and Lycos as the leaders in
the search engine field. You have got to optimize your site to show
that it is relevant to the subject matter. Choose keywords that
people are going to be using to find the products you are offering,
but not keywords that are so common you become lost in a sea of
possible choices. Those keywords, in the figurative eyes of a search
engine, define what your site is about.

What the previous paragraph means is that you must positively
identify your website by the keywords you choose. The keywords must
appear as the anchor links that point to your pages. They must appear
in the title and meta tags of your website. They must appear at
density levels in the content of your pages. And they had better be
consistent.

By consistent, I mean that you can’t use one set of keywords on
one page, and a completely unrelated set on the next. That method
builds unreliability, not consistency. If your website is about
building SEO, then every page on the site should be related to search
engine optimization in some way. You can use different words, like
“SEO”, “search engine optimization”, “SEM”,
“search engine marketing”, but you need to maintain the
relation between the words. “Bicycle repair” has no place
in a web page on a site that specializes in producing high quality
SEO. But you can use “website design,” because SEO is very
closely related to the process of building a quality website. Once
the site is established, and you’ve achieved a ranking, you can add
pages that are related to other things, but to build relevance,
you’ll have to specialize. There really isn’t any other way.

Article written by SEOnotepad.com