Google Analytics overview

Does your SEO work? tracking stats with google analytics

Once a website has been created, every page written and checked a dozen times to make sure it’s grammatically accurate, and keyword enhanced, it’s time to find out how well your site is doing.  Google makes this easier with the use of Google analytics, a suite of statistical website tracking tools.  Google Analytics takes advantage of the information collected by the Google spiders to give you specific information about a website.  Many facets of your site can be looked at in both long and short term graphs, as well as potentially valuable information, such as how visitors arrived at the site, and what they did once they got there.

Google Analytics uses clickable maps to display where your site traffic comes from, from continental levels all the way down to specific city/town levels.  You’ll be able to see how well your keywords ar working for you, and formulate future plans for improvements to the site.  If you are using Google AdWords, Google Analytics will show you what keywords work best, and offer a good deal of demographic information to help you determine what works, and what is only wasting bandwidth.

If you already have a Google or gmail account, signing up for Google Analytics is easy.  You’ll be able to use the same login, and after answering a few short and simple questions, you’ll be logged in to Google Analytics.  The first step, once you’re there, is to copy the script snippet you are given, and paste it into all pages on your site that Google will be crawling.  This is an important step, as it tells the bots to keep trcking stats, and provides the necessary automatic feedback to make Google Analytics work for you.

For sites that make use of SEO, Google Analytics are indispensable for accurately investigating trends and patterns on a site that can be tweaked for maximum effectiveness.  As arguably one of the best website tracking tools available, Google Analytics is a valuable set of tools for people working in the SEO industry, as it provides useful, vital information straight from the source, allowing you to see how your site is perceived by the Google bots, from traffic to the site, to which pages are viewed most, for any time of any given day since starting the Google Analytics program.

Article written by SEOnotepad.com