SEO for Google

SEO for Google

Since Google is today’s world leader in search engines, it is important that your SEO endeavors are designed for maximum exposure in Google.  In many ways, it has been Google that has brought about the emergence of search engine optimization.  A decade ago, search engine optimization largely amounted to using a set of key words or phrases over and over again, and the way to get a high place in search results was to be the site that used that search phrase the most often.

Times have changed.  Today, attempting to get high search results by over using a particular phrase is more likely to get your site banned from a search engine than found by a user’s search query.  Keywords have become more important than ever before, but the way they are used, and where they are placed, and how often they appear in the page contents have all developed their own importance factors, and those factors ar defined in a set of mathematic equations used by search engines, known as algorithms.

Some experts say that the meta tags of a web page are no longer used by spiders when indexing a web site.  If you are willing to accept this, there is no reason for you to read any further, and you could save the hosting costs on your web site, because getting a high ranking is going to be nearly impossible.  Google’s spiders, as they crawl a web site, look at a number of key sections, and three of those sections are the the page title, the meta  tag for site description , and the tag for the keywords used on the site.

It works something like this:  The spider, trying to index a web page, requests the URL to be “served” by the web server on which the page is hosted.  The server then checks two files, the .htaccess, and the robots.txt files, to be sure that the bot has permission from the webmaster to crawl the site.  When this has been verified, the server then presents the information to the spider.

The next step is for the spider to look at the keywords listed in the page’s meta tags.  This can be a single word or phrase, or several of them, and while no one knows exactly how many keyword phrases are the maximum you can use, most SEO experts agree that more than five keywords are probably overkill.

The next step to is to analyze the page’s title and description, and compare those two items against the keywords listed.  If a site uses the keywords in the title and description, it passes the first test of SEO, and the spider continues to index the remainder of the page.  It will count the number of times your key phrases are used on the page, and divide that number into the total number of words on the site, which results in what is known as the keyword density.  For practical purposes, keyword density is a SPAM check, and if your site goes above a specific density it is subject to rejection on the grounds of suspected SPAM.  On the other hand, if your site falls within the acceptable range of density, it passes the SEO test, and the spider will move on to other factors, which will further determine the page ranking to be applied to the site.

Article written by SEOnotepad.com