Why Should Googlebot Crawl my Site Often?
Most search engines rely on bots to gather information for them. They’ve most often been called spiders, as indicated by the names of major past search engines, such as Lycos (which literally means spider), and WebCrawler. If you think of the world wide web as a spider web, then the spider bots are traveling along the threads (HTML links, keywords) and creating maps of where information can be found. They prefer the larger, thicker strands of the ‘net, such as those leading to and from major directories and search engines. One possible explanation is that these threads carry a greater sampling of data for the bots to propagate and follow.
When a spider encounters a link, it splits, and sends one instance down the new link, while the original continues the data thread it is currently on. The more strands coming from main threads you have coming to your site, the greater number of of these data gathering bots dead-end at your site. It is favorable for your site to be the ultimate destination of as many favorable directories as possible, but avoid becoming the final destination from spam and other undesirable directories.
When googlebot crawls your site, it uses several methods. First the url, and title of the site are examined for keywords. These keywords are compared against various facets of the web page, including meta tags, and the document content. This establishes what thread your site exists on, and begins a process of integrating that url with others which are relevant to the same content. Meanwhile, googlebot has sent duplicate googlebots along every link of the page, noted how many were dead-end links with no relevance at all, how many ultimately dead-ended at other important sites, and how many appeared to be ending in link farms and other link-swapping sites which could be imagined as a sort of spider trap.
A single googlebot on your site may result in uncountable numbers of return “hits” by the Google spiders. It is important to update the site frequently, and provide both inbound and outbound links. By choosing linking to related sites and directories, you are able to put your site on a thicker strand of the web, and by creating content implicit links within the page, you open more opportunities for content distribution. Don’t be afraid that a spider is “leaving” your site when it encounters a link. You are actually CREATING a new thread for a new spider, and the original will continue to examine your site, creating even more new splits as it encounters other links.
Article written by SEOnotepad.com
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