SEO for yahoo
Yahoo and Google do not see eye to eye when it comes to search engine ratings. The algorithms they use give importance to different SEO specifics. The good news for webmasters is that Yahoo isn’t as secretive about what they want to see. The following is a short list taken from a yahoo help page:
* Original and unique content of genuine value
* Pages designed primarily for humans, with search engine considerations secondary
* Links intended to help people find interesting, related content, when applicable
* Metadata (including title and description) that accurately describes a web page
* Good web design in general
So now we can say that the question of whether metadata is used by search engines is a moot point. Actually, it’s abvious from search results that Google uses this information as well. This information is how you DEFINE the contents of the page. This definition is then measured against all other data available to determine how well the contents of the site relate to the definition you’ve given it.
Links that lead to your page AND away from it are important to Yahoo, as they offer even greater reinforcement of the relevance of the data. Yahoo provides the best quality information available to their users, and have standards of rating based on how well the definition of your site and its contents conform to those standards.
Yahoo also stipulates things they do NOT want. Among these are keyword stuffing, redirecting visitors to other pages (use .htaccess for page redirection!), and hidden taxt or links. Humans are the business of search engines, and Yahoo states that they don’t want pages that seem to be directed at search engines. Their algorithms measure the quality of the text, the density of the keywords used, and how well the page interacts through links with other websites that are of similar content.
If your site makes use of pop-up windows, or tries to install software immediately, it will suffer in Yahoo’s ratings, as will pages that contain completely different content than what they were defined as having. Link farms are forbidden by all major search engines, and could result in lower ratings, or complete removal from the search database. Those tactics look to be a big help, but should be avoided for the welfare of your website.
Article written by SEOnotepad.com