What not to do for SEO

SEO things not to do (Bad SEO tricks)

There are many things that could hurt the reputation of your website.  Spamming is not condoned, and you’ll have to be careful not to make the site look like spam to spiders.  Cloaking and doorway pages are highly frowned upon, as are all methods of “tricking” the spiders which index the web.  Be informative and provide a well laid out site that appeals to your human visitors, and look closely at your HTML code to make certain that it appeals the the non-human ones.

Don’t try to use invisible, or hidden text or image links.  Spiders are smarter than that, since they don’t interpret the site, they interpret the CODE of the site.  Keywords are of top importance to a good ranking, but overkill can turn an otherwise exceptional site into another entry on spam lists.  Avoid going over 10% density for your keywords, or study the densities used on your competitor sites, and make your use of them competitive with the industry.  Some keywords are difficult to rank highly with, no matter how well used they are, and overusing them will only make the page seem “stuffed” with keywords.

Using link farms, or sites that exist solely to provide links back to other sites.  They aren’t going to attract the kind of customers you are looking for, and can greatly hurt your reputation with major search engines.  Instead of farms, submit your site to recognized directories, such as DMOZ, and directories that are specifically designed for the trade your sites represents.  Your website will be judged according to the company it keeps, both in links that come back to your site from other places, and links from your site into others.  Keep your business in the “good” neighborhoods, and avoid sending fellow surfers into the “bad” ones.

In general, don’t try to gain better rankings by using tricks and treachery.  Your site may not get blacklisted for using them, but it will definitely not gain a favorable rating.  A well written, well thought-out site will be attractive to human and robot visitors alike, and your search engine ranks will rise because your site is a relevant source of products or information, not because you’ve tricked yourself into the spotlight.

Article written by SEOnotepad.com