Blogs Pings and SEO

Blogs, Pings, and SEO

At this writing, the use of blogs to increase site traffic and popularity has become the norm.  For this to be effective will require that you have a lengthy list of ping sites included in your blog admin setup, or that you visit such a ping after every post.  even though visiting the sites and reporting new content manually doesn’t take much time, you’ll find that it is much preferable to use the automatic pings that can be installed in the blog configuration.

A blog ping is only slightly related to the original meaning of a ping.  Originally, a ping was used to determine the time, referred to as distance, between one server and another.  The longer the the elapsed time between a PING being sent and the corresponding PONG returning, the more hops were required for the journey to take place.  For years, this was the standard by which connection quality could be measured, even though it was technically not quality that was measured, but how direct the connection was.  But today’s web has changed all of that, and while the original meaning of ping still holds, there’s another that meaning that is fast overshadowing the original.

The new meaning of a ping is basically to notify other sites of newly updated or even newly created pages on your site.  By sending out a ping of this sort, you notify central servers that your site has changed, which is roughly the same as sending out a “we have changed!” notification.  When the ping site receives your ping, it will scan the site, and broadcast the changes found to all other sites contained in its group of sites.  In turn, this results in search engines spiders discovering the changes sooner, and getting your site re-indexed in the shortest possible time.  By using pings for a blog site, you can change the crawl frequency of spider from longer intervals to as frequently as only an hour or so.

There are many ping sites available, and it may be in your best interest to use multiple sites of this sort.  pingler.com, and ping-o-matic.com are two very popular sites, but a simple search for “ping sites” will reveal many others that may be just as effective.

Article written by SEOnotepad.com