Topical relevance is how well the content of your web page conforms to the keywords and overall relevance of the rest of the website. What this means, basically, is that your page content is actually related to the rest of the website.
Even though the keywords will vary from one page to the next, each page should have an underlying theme that links them all together, both figuratively and literally, because these keywords are your deep links.
If you are not comfortable writing the actual contents, hire someone. After all, this is the part of your web page that every visitor will see, and it must be well written and interesting. Freelance writers abound on the Internet, but be sure to see examples of a potential writer’s work before you contract for the job. Not all writers are created equal, and the topics that one writer excels at will be a difficult challenge for the next.
If your website has a blog, it should contain posts that are on topic as well. An even better idea is that the blog often uses the deep link strategy mentioned above, and points to various pages on the site. In this way, a blog can be very useful in promoting a website, as a syndicated blog may reach many people, and each one will have the opportunity to simply click a link to get to your website.
Don’t be afraid to link to other websites. If the site is similar to, or complementary of your website, the owner may be interested in reciprocal links, where you place a link to them, and they return with a link back to you. This is perhaps the absolute best way to build relevance, as the value of your site’s relevance is compared against the relevance of sites you link to.
Don’t be fooled. Your website is competing against billions of others. Climbing to the top is not going to happen over night unless you are one of the lucky few who go viral, and are suddenly everywhere you look. It times time to build a quality site that is fully linked and relevant, but that time is an investment that could last for many, many profitable years.
Article written by SEOnotepad.com
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