According to Peter Crisafi, Vice President of dzine it, Inc., a New York web development company that specializes in organic search engine optimization (SEO) and serves clients around the world, there is no real secret to proper search engine optimization, regardless of what your current web developer tells you.
“Sure, search engine optimization is an art and a true professional can help you boost your search engine ranking quicker than the average Joe,” says Crisafi, “but for those who self publish, or even those who want to keep tabs on the web development company that is managing their site, there a few time-tested techniques that will certainly make a difference.”
Crisafi offers the following advice:
Proper Search Engine Optimization is the Key to Successful Web Development
“While many web development firms will try and convince you that pay-per-click advertising and banner campaigns are the way to go when it comes to increasing your online presence among popular search engines,” says Crisafi. “Although these methods help, proper search engine optimization for your website, from the very early stages of your website development project, is the key to success.”
A Good Website Design Should Be More than Just a Pretty Picture
As Crisafi notes, proper professional SEO work begins during the initial phases of web development which is why it is imperative that you know the keywords and phrases that you wish to target before your site gets off the ground. In doing so, he says, you or your website developer can develop your website around your key phrases.
Don’t be Afraid to Spice up your Website with Flash
“Don’t let anyone talk you out of adding a Flash component to your website,” says Crisafi.
Historically, he notes, sites heavy in Flash fared rather poorly when it came to search engine rankings. However, a good graphic design firm, with expertise in Flash video and animation, can actually utilize multimedia to increase search engine ranking and make your site more visually pleasing as well.
Links are Important
When it comes to linking, links from your site are actually just as valuable for good search engine ranking, if not more, than links to your site. Crisafi warns, however, that there can also be too much of a good thing.
“The difference between having a couple of links on each page of your site to having ten or more is astounding,” says Crisafi. “The latter can actually hurt your search engine rankings, so you want to be wise about linking to other sites.”
He also notes that when linking to a site, be sure that it is relevant and trusted.
Follow these simple rules, says Crisafi, and you will see your search engine ranking dramatically improve.
Article written by SEOnotepad.com