Once you’ve got your site designed, the pages created, the products imaged, and the show is ready to go online, it’s time for you meet the oldest marketing trick in the book: Networking. One very important measure of your site’s relevance is determined by how many sites offer links to yours. But there is more to that, because relevance means that the sites who reference yours must have something in common with what they are referencing.
If your bicycle shop has links pointing to it from a software design company, it doesn’t make much business sense. But if your bicycles are being referenced by a company that sells add-on bicycle accessories, you are much more likely to gain new visitors, and sales.
On the internet, just as in real life, you are recognized by the company you keep. Take steps make acquaintances out of your friends and your enemies, and leverage both to get the most exposure for your website. And while it might seem counterproductive to be linked from a competitor site, consider that doing so means you are giving THEIR customers a choice, and establishing the value of your site for its listed keywords. Internet marketing requires you to make the most out of emerging technologies, and that you seek to get the word out about your products and services.
Article written by SEOnotepad.com
1 Comment Received
March 11th, 2009 @11:19 am
I totally agree that you gotta have some amount of networking in your website, but to go so far as have links to competitive websites so as lure potential customers “away” from your own website? somehow that doesn’t really make a lotta sense to me.
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