Good SEO software tools

SEO Software Tools that help

There are three primary types of software tools available to aid in perfecting a website for search engine ranking, or SEO.  These are text analyzing, research tools, and site optimization.  Many of these tools are available at a low cost or even free, or even by virtue of donation.  In many instances, the free or low cost versions of these applications perform as well or better than higher priced commercial products.  This may fly in the face of traditional marketing, which says “you get what you pay for”, but look at it another way:  Someone is paying for that big box with a colorful exterior and nothing inside bu a CD case, and production cost is part of what you pay for.  Freeware, shareware and donationware, on the other hand, was created to fill a specific purpose, and offered up to the general public as a secondary usage, after the authors found it acceptable to fill their needs.  Since the second form is most often downloaded, or even used used directly from the worldwide web, packaging doesn’t exist, nor do shipping, handling, or retail upcharges.

The text on a website is one of the most important details, as it is what your human visitors rely on for information.  Page content should be carefully checked for spelling and grammar, and to be certain that it is relevant to the subject matter of the page.  Beyond this, SEO considerations come into effect, such as the number of keywords used in the content (keyword density), where those phrases appear in the text, and how well they relate to the subject of the page as dictated by the page title and other meta tags.  Another facet of the page’s content relates to duplicity, that is, the amount of repetition found in the pages as it relates to other content already existing on the internet.  If the percentage of duplicate text is too high, a SE may reject the page out of hand, or reduce its apparent value.  There are excellent free and shareware applications available for this type of SEO, including Textalyser, which checks the frequency and readability of text, and DupeFree Pro, which both checks keyword densities as well as performing duplicate content check based on either direct comparison to specific text and by checking a document for online duplication percentages based on the major search engine results.

Research tools are used for tracking and comparison of not only your own site, but sites that compete with yours for rank status.  Perhaps the best known tool of this sort is Google’s toolbar, which can be used to check the PageRank of a site, and follow it’s up and down fluctuations over time.  The best applications of this sort will look at numerous search engines, and provide correlated data that can be examined for immediate ways to compete.  SEO research has less to do with the content of a particular site than with how the site can best be compared to similar sites.  In addition to the suite of Google Webmaster Tools, Firefox users can use the add-on SEO For Firefox tool that can perform many of these function straight from the browser.

Lastly, site optimization can sometimes be enhanced with the right set of tools.  A program of this sort will look at a number of recognized SEO factors, including the page content, and can help with suggestions to improve the acceptance of the site.  This type of tool examines the site as a whole, looking at page titles, meta tags within the site, other sites that backlink to it, and other facets, including url and domain names.  These are the overall performance boosters of SEO, which look at the big picture a site represents, and allows a webmaster to fine tune details that may have been overlooked or misused in the original site creation.  Google Webmaster Tools is perhaps one of the best sources for this type of site tweaking, and should be used as the comparison by which other such tools are chosen.

Article written by SEOnotepad.com