key worded domain names
Your domain name may be the first thing to catch a person’s eye. It should be direct, easy to read, and easy to type. Yes, easy to type. With successful branding, your domain is suddenly visible to people via other media, and typing may be the easiest way to access a URL. Technology isn’t quite ready to port those URLs to our browser from the TV or radio yet, and the printed page will likely always be reliant on personal entry.
So you need an easy domain to type, but it should show well when a potential client or customer enters a search. A one place to show you how popular the terms you want to use is WordTracker (http://www.wordtracker.com/), which tracks type-in searches in various search engines. By narrowing the choices down from what sounds good to what people are actually looking for will give you a tremendous busines advantage.
If, as an example, your product is chocolate chip cookies, your domain might be “chocolatechipcookies.com”, or “chocolate-chip-cookies.com”. The more information you can put into the domain name, the better it will be indexed by search engines, and thus the easy it will be to find. How ever, if your domain name is too long, potential customers may lose interest, and simply never visit the site at all.
A domain name is a very important part of the overall online marketing effort. A few short words can come to represent your endeavors, and should be well thought out, concise, and informative, all in one small word or phrase. You might even consider multiple domain names, with each additional one pointing to a particular product line or service on your website, which allows you to contact greater numbers of people, and let them discover your whole product line from the point that first interested them.
Article written by SEOnotepad.com
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