Internet marketing is not the same as traditional marketing. Traditional market saturation involves getting the product in front of people repeatedly, but internet marketing means you’ve got to take a more proactive approach to branding. It takes skill, pratice, and understanding the trends of internet searches to create a successful internet marketing strategy, and the very heart of it all is how you’ll brand your company and products.
By all means, make your company name a part of your domain, just like the big names such as amazon.com and eBay. But you’ll walso want to spend time on the content of your pages, and choose your keywords carefully. On each page, choose ONE product, and use that page to promote it. Use your company name within the text a few times, and use that SINGLE product name one to three times in each paragraph. If you use images on the page, make sure that the product name is a part of the image filename and description. If possible, naming each page with the name of that page’s product will help even more.
The goal of search engine optimization is to get found in search engines by ranking highly when someone performs a search. To do that, you have to make your products easy to find, and associate those products with your company in such a way that both are memorable, and will be easy to find.
Article written by SEOnotepad.com
1 Comment Received
March 11th, 2009 @11:08 am
interesting article, although what i wonder is that weather naming all the pages and images is a fool proof solution to getting picked up by the search engines.
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