SEO and HTML code for search engines

SEO and HTML code

If you want to well ranked by search engines, it’s a good idea to make your HTML code appealing to their spiders.  There are some things that should be considered in this, such as whether the code is cleanly written, does it follow the standards established by the WC3, and are you using techniques that frighten away spiders which crawl your site.  A web spider is not able to reason out errors on a page, or consider choices, so keep this in mind when designing the site.

Every HTML tag should be closed, except for those which have no closing argument.  In general this means that every <tag> has a corresponding </tag>. Eliminate useless code.  If you used a WYSIWYG editor, extra code is commonly used, and may be removed by editing the source code of the document.  If you have used <font> commands, it is strongly recommended that you replace them with CSS, as the <font> tag has been declared obsolete, and future web browsers will not be able to interpret them.  Double check every link, to make sure it is a valid (working) link, and that every <a href=”"> is closed with a </a>.

If you have used frames, consider looking for another method, perhaps with tables, as interpreting frames in a page may cause spiders to miss indexing whole sections of your website.  Check your tables over carefully, and make sure that you have cleanly written code, that each table, row, and column are correctly defined.  It cannot be stressed enough to be sure that every tag you open is closed, as a <tag> that is never closed with a closing </tag> could be interpreted as a bad link by search spiders, aborting their indexing of the site from the point of the error throughout the remainder of the page.

In a very literal way, your site is rated according to the HTML on each page.  Poorly written HTML creates effective dead-ends, or spider traps, and result in the site being incorrectly indexed, or completely bypassed as non-functioning.  Even if you have the best information or the finest products, unless the HTML that supports the site is well written, it will not perform as well as it could.

Article written by SEOnotepad.com