SEO and Rotating Text

Search engines like to see fresh content. Websites that are
updated frequently are considered by search engines to be more
active. By rotating text between various sections on your website,
the search engines will see that the ste is constantly in changing,
and that can be a good thing for your ratings.

But it is important to remember that the website does not exist
for search engines alone. Search engines won’t buy your products, or
require your services. To be blunt, search engne don’t even waste
their time reading the content of your site, they only skim through
it.

By rotating content throughout your website, you can increase your
revelvance in search algorithms for a while, but eventually all that
copying of the same old story is going to catch up with you, and
become useless. It is much better to concentrate on new content, and
use the rotating text as a reinforcement to the actual content.

And you must always keep in mind that people, not spiders, are
your target audience. A perfectly optimized website that gets indexed
a hundred times a day is still useless sif it doesn’t draw in new
visitors, and keep the old ones coming back again. And people, unlike
spiders, do read the contents of your site. They will remember that
the article you are posting today in this category was just posted
last week in that one, and they will be insulted that you tried to
fool them into thinking you had new content.

Above all else, design your web page for human visitors, and make
it relevant. Some text can be rotated on a regularly basis, while
other text is best if seen once and then allowed to age. And take
note that while we’ve only been discussing the actual content of your
site in this article, the same holds true for you sidebars, site
images, and everything else as well. Keep the repetitions to a
minimum, and provide new content as frequently as possible. It is
perfectly acceptable to rotate text, but whether or not it is helpful
for you to do so is highly questionable. After all, even if you
manage to “fool” the search engines, your human visitors
aren’t going to be as easily fooled, and they don’t kindly to being
manipulated.

Article written by SEOnotepad.com