One more note about keywords, and we’ll move on to other subjects. If you’ve looked at a few of the examples we’ve used for keywords, you’ve noticed that we sometimes use unusual methods of expressing the keyphrases, sometimes breaking them up into small parts instead of using the full phrase as one keyword.Until now, we’ve never thought to discuss it, but today we’ll explain some very basic rules for choosing your keywords
First, avoid using a plural in a keyword. Yes, your company sells computers, and works on computers, and thinks of computers as a single thing. But the person who is looking for your company online, only needs to buy one computer, or maybe they have an office full, but are looking for a place that does computer repair. Take note that “computer” will show up in all search queries for “computers,” but but a query for “computer” will not match the keyword of “computers.” Unless the two are spelled completely differently, never use the plural spelling, and if they are spelled completely different, use both spellings as a keyword, to increase your exposure.
Let’s look at a couple of search phrases, used as keywords:
“best new and used computers”, “Free delivery within 50 miles”
Those are great for getting people’s attention, but as useful keywords, they are kind of sad. The keywords are fantastic, but the combination limits the site’s appeal in search queries.
Instead, try something such as:
Let’s take a look at the difference. We’ve used almost the exact same words, dropping only two from both phrases, but where the first two phrases would only match for those phrases, our list of individual words will match any query for those words AND MATCH FOR OUR FIRST TWO PHRASES. Effectively, we’ve multiplied our exposure by a magnitude of 10 or more, simply by using single words instead of long phrases. True, we’ll also be available to a vast number of people who aren’t looking for our specific products, but of those, there is still a percentage who will be converted into actual customers, and we’ve sacrificed nothing from the original. In fact, our refined keywords would even match queries like: “best computer delivery”, or even “best computer within 50 miles.”
Note that your keywords have a hierarchy, ranging from most important to least, reading from left to right. In the above example, the first three words would have been nearly useless if they had been the last keywords in the list. To determine where keywords belong in the keyword list, consider how a person might be typing the serch query. would they serch for “best new computer” or “computer best new,” or even would they want “free delivery” or a product that is “delivery free?” And again, note tht using single words means we’ll match all combinations of the words, but are targeted to match our customers search query exactly.
Article written by SEOnotepad.com