SEO vs SEM : For Love or Money

A very important consideration for your website is whether to use search engine optimization (SEO), or search engine marketing (SEM). In truth more than 50% of all websites don’t even use SEO, despite the obvious benefits of doing so, and only a small percentage of those go the extra steps needed to be considered SEM endeavors.

SEO has been used by webmasters since around 1996, when Lycos, Yahoo, and Netscape ruled the search engines, and everything else was only a copy of one of those. It makes use of on-page techniques, such as setting the HTML Meta tags, confirming that your coding is balanced (all commnds end with an “/[command]>”). SEO takes wb page design further than that, ordering the content on the pages, and managing the keywords used throughout the site, to provide the best possible representation in a search engine.

SEM could also be called Applied SEO. It builds on the foundation of a well-designed and optimized website, and markets that website through search engines and pay per click campaigns. Where SEO is concerned with getting top placements in search engines, SEM is dedicated to using those search placements and using them to convert website visitors into potential customers.

A successful eCommerce website uses professional SEM techniques to reach a higher number of people, introduce them to the services or products, and attract them back to the website for more products or information. But the primary SEM techniques employ purchasing adspace according to the perceived of your keywords, and could become expensive. PPC is not an option for the casual website owner, be should be employed by those sites which have serious products and are seriously interested in reaching vast amounts of people in the shortest possible time.

Article written by SEOnotepad.com