Tips About Keywords

Keywords are critical to the success of a website. There is no
doubt whatsoever that keywords define how well your company will be
identified in search engines, as well as with respectable internet
directories. Choosing those keywords has spawned an entire sub-field
in website design, as trends and analysis tools are applied to words
to determine how well they can be marketed. And which ones are the
most suitable for your site.

Amazingly, most websites seem to concentrate on only one keyword
phrase to a page, often a long and cumbersome phrase. Even
webmasters who do this can recite by rote that most search engines
allow as many as five keyword phrases, and some will allow even more.
Determine a group of keyword phrases for your site, and sprinkle
them throughout the page content, in the meta tags, and page titles
of individual pages. If you have 10 pages on the site, you could use
50 or more keywords, or mix and match a list of 15 keywords to build
site wide relevance.

And it is not necessary for all keywords to be created equally.
Each page will have its own set of keywords, but by having PAGE
keywords and SITE keywords, you build relevance in search engines by
both the page (for individual search relevance) and topics (for less
specific search queries), and your website as a single entity becomes
increasingly associated with the content you have defined the site as
providing.

Choose your keywords carefully. “web site design” is a
wonderful keyword, but it limits your relevance by a factor of more
than 66%. Instead, “web”, “site”, “design”
will provide matches to a far larger number of searches, including
“web site design”, “web design”, “site
design”, and “design site”. This spreads your site
exposure out over a larger group, and while you still apply to the
target “web site design” search originally intended, you
now match many other searches that people may use in searching for
your services.

Next, if you have a location based service, say so. “Boston”
as one of the keywords puts you into every search for everything in
Boston. “Boston”, “web”,”site”,”design”
uses up four of your precious keyword base, but provides for
thousands of possible matches for search queries, where “Boston
web site design” will match a relative small number of searches,
and is one of the thousands possible from the other method.

This method will not work for every page. There will be times
when you need to assign very specific phrases, and times you want the
whole world to come beating down your virtual doors to get in.
Remember to be exact when the situation requires it, but to look for
opportunities at other times. Aim for the top in a particular race,
but try to place in all of them.

Article written by SEOnotepad.com