It is important, especially if your website is being managed by your inhouse IT staff, to keep in mind that it is people, not search that your company caters towards. Done correctly, search engine optimization and an enjoyable user experience can be combined, but site developers too often lose site of the goal in their puts of the means to get there.
Page content should be optimized, but it should also be designed for human visitors, using proper English, decent spelling, and without an aggressive use of the page’s keywords.
Through off site SEO, a large amount of traffic can be driven to your site, which means you can use slightly less forceful on page tactics. Backlinks are bringing in human visitors, and your goal is to convert those visitors to customers, not frighten them away in slick and overpowering sales pitches. Your development staff needs to approach the site design and promotion with this mind, catering to those visitors who have already been steered in from other places, and only wooing the search engines in a quiet, unobtrusive manner.
Don’t let them get online marketing confused with traditional methods. Instead of reaching out to everyone, and hoping to lure in a small percentage, your traffic is already tailored to soem degree, and instead of being coaxed with bold marketing in the traditional style, should be informed and treated with respect.
People, after all, have a much shorter attention span than a search engine, and losing them through sloppy SEO only offsets the potential profits you could have had.
Article written by SEOnotepad.com
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