What is SEO keyword density?

What is seo keyword density?

SEO is short for Search Engine Optimization, and is the buzzword in SEM, or Search Engine Marketing.  This is a strategic form of marketing which uses keywords to improve their ranking with the various serch engines, like Google, so they can be more easily accessed by potential customers and clients.

Essentially, SEO uses a single word, or a short phrase, several times in a web page, creating what is known in the industry as a “keyword density”.  While there is some discussion over the preferred density to use, most people agree that somewhere between 5% and 10% is optimal.  Others maintain that the crawler bots which scans websites regard too high a density as potential spam, reject the page from listings.  This school of thought maintains between 2% and 5% desnity on keyword phrases, and around 3-4% desnities when using single keywords.

To avoid excessive spamming by people know the optimum density to use, the search engines do not make their search algorithms public, and only trial and error, combined with frequent adjustments to the densities used in your SEO page, will determine what works best for your pusposes.  On everage, a word or phrase whould not occur more than, say, 10 times on a specific page, not including the title.

Using the same keyword or phrase in the title of your page also increases visibility to a search engine.  The same holds true for a domain name, or for the file name that is used in a url.  There are no had and fast rules to follow, although may SEO masters assert that making a keyword phrase prominent in all portions of a given web page is the most successful route to use.  This is a logical approach, and has the potential to yield far more traffic to your site than using any one SEO tip alone.

Article written by SEOnotepad.com