Taking SEO & SEM to the next level
A microsite is a set of web pages that form a complete website, but are usually contained within a much broader site. Used correctly, this method can be used to effectively acquire new and relevant keywords for the site. Used incorrectly, a microsite can dilute your website relevance, or fail to deliver traffic to the primary site.
A typical microsite is composed a lead “main” page which briefly discusses a set of products
SEO Deep linking strategy
One aspect of SEO that is often mentioned, but rarely discussed, is the strategy of deep linking. Many times, discussions on the topic actually discuss the facet commonly known as backlinking, but it is important to understand that these two items are not the same, even though deep-linking requires that you acquire backlinks to make it work. Simply put, a backlink is a link on another site
