Time and again, SEO professionals talk about keyword density, and argue what the best density is. TO the layman, such talk seems almost mystical, because the frequency of a word or term is such a strange thing to consider. But for web page content, that density can make the difference between having a  top SERP (Search Engine Result Position) and being sandboxed as a potential spam site. But how can you keep up with the density of your

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Are you planning to run a website for the foreseeable future? Do you want to make a name for yourself? Do you want to catch someone’s eye, and grab their attention? On the Internet, your domain can mean the difference between success and failure.

Keep the domain short, but make it say something. If you plan on people typing your URL to get to your site the first time, make it something they can remember, and ideally something that

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One more note about keywords, and we’ll move on to other subjects. If you’ve looked at a few of the examples we’ve used for keywords, you’ve noticed that we sometimes use unusual methods of expressing the keyphrases, sometimes breaking them up into small parts instead of using the full phrase as one keyword.Until now, we’ve never thought to discuss it, but today we’ll explain some very basic rules for

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A very important consideration for your website is whether to use search engine optimization (SEO), or search engine marketing (SEM). In truth more than 50% of all websites don’t even use SEO, despite the obvious benefits of doing so, and only a small percentage of those go the extra steps needed to be considered SEM endeavors.

SEO has been used by webmasters since around 1996, when Lycos, Yahoo, and Netscape ruled the search

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A very common type of a site wide link is the blogroll found on many blog sites. Every page that loads, the blogroll is reloaded on the sidebar, or sometime in a header or footer. That can be an effective way to build relevance, but it can also mean loss of ranking. If the site that is using site wide links anchored to your website is not relevant

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One thing that never stops amazing me about website designers is the promise that they can give me a #1 website ranking in major search engines over night. Such results are generally as useless as they are possible. The secret to a top search engine ranking is as easy as adding one word. Or two. Or three.

From a logical point of view, I can reach a higher level of uniqueness with a complete search sentence than I could ever hope to do

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There are more strategies for promoting your website than there are people looking for your services. Every week, someone comes up with some new tactic that “nobody has thought of yet,” and every month some new online fad comes along that insists you can’t reach the top without using it.

The truth is, the only way to be completely sure of gaining new traffic to your website, and keeping people coming back again, is to

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Headline tags are very important for SEO. By using your keyword phrases in certain headline tags, you help establish and maintain the relevance of your site for those keywords. Popular thought is that only <h1> and <h2> tags are supported, but it couldn’t hurt to stick a couple of <h3> and <h4> tags in there as well, if space permits.

Consider the text in your headline tags as part of the content, for

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Once you’ve got your site designed, the pages created, the products imaged, and the show is ready to go online, it’s time for you meet the oldest marketing trick in the book: Networking.  One very important measure of your site’s relevance is determined by how many sites offer links to yours. But there is more to that, because relevance means that the sites who reference yours must have something in common with what they are

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Search engine optimization is a good thing, even if you aren’t setting out to be in competition. All of the rules of SEO are also very closely tied to the guidelines for good web site design, and following them will make your pages more appealing to human visitors as well as robotic spiders. On the Flip side, there are some misconceptions that could keep your page from ever making the top 10 list, and we’re going to look at three

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