If you are serious about SEO, it is definitely worth your time to
learn how to use Cascading Style Sheets (CSS). CSS can be used to
define the layout of your page, and create a page layout that looks
as though it uses tables, but without the overhead that tables would
require. Additionally, CSS can be used to set colors, fonts, and
many other facets of a web page that would require additional HTML
code if you were not using CSS.
But CSS has even greater advantage, when it comes to search engine
optimization. The reason for this is relatively simple. When a
search engine robot, commonly known as a spider, “crawls”
your page, or indexes it, each page will be read as though it were a
text file, without the parsing ans organization that a human eye sees
on the page. This means that if you were to use tables, the actual
content of your web page may not be available to spiders until they
have indexed a majority of the page. The result is that when tables
are used, spiders may not correctly identify what is important about
your pages, and emphasis may be placed on sections of the page that
you had never intended.
With CSS, the actual page definitions are usually not even
contained on the page, but are located, instead, in a separate file.
This way, when spiders crawl the site, they are presented with your
page content very near the top of the page, and can perform the
indexing the way you had intended it to be done. It is for this
reason, above all others, that CSS is preferred in crating web pages
optimized for search engines.
Is there an actual benefit in using CSS over traditional HTML
methods? SEO experts say yes, but the truth is as yet unresolved.
If a search engine spider were actually reading the text of the page,
there wouldn’t be any doubt, since CSS allows the page content to be
placed near the top, and the siders definitely examine a page from
the to down. However, and this is where it gets questionable, if a
spider behaves almost like a self-motivated web browser, CSS would
have only a marginal improvement over traditional CSS, because the
spiders would recognize that the text is contained within a <body>
</body> pair of tags that could be easily recognized, and the
difference between HTML and CSS would be minimal to non-existent.
So, if the benefits of CSS in SEO are questionable, why should you
use CSS? The answer is more elementary than you might think. CSS
allows pages to be loaded and parsed extremely quickly, and from a
human point of view, the load time could mean the difference between
waiting to see the content, and moving on to another site that loads
faster. The conclusion, then, is that SEO benefits aside, your pages
will be better received if you take the time to learn CSS, and use it
writing web pages. After all, it is the human factor which matters,
far more than the SEO content, as it will be the humans you want to
attract and keep an your pages.
Article written by SEOnotepad.com
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